About Badger, a Dependable, Friendly, and Honest Contractor Supply Company in Wisconsin

People choose Badger Contractors Rental and Supply when they need a contractor supply company to get their projects done – on time and with equipment they can count on. 

Your project depends on you having what you need to do it, when you need it. We’re committed to making that possible. 

A Contractor Supply Company That Values Customer Service


Providing Real Customer Service for multiple generations, Badger Contractors is your go-to source for construction equipment and supplies. When we say “Real Customer Service,” we mean customer service like it was done back when the business was founded in the 60’s on Gilson Street in Madison. Back when you could just pick up the phone and talk to someone who knew a thing or two about your project. Our company has grown and changed a bit since then, but our commitment to meeting our customers’ needs has always been at the forefront of why we do business.

From augers to excavators and everything in between, we’ve got what you need for your jobsite. View our products here: View Products Page

And if it’s not in stock, we’ll find it for you. That’s why you can count on Badger Contractors, every time!

Construction equipment supplier: tools and equipment rentals are among Badger's specialties.

Why do business with Badger as your choice for a contractor supply company?

Our accomplishments are only determined by YOUR success

Most companies in the equipment and supply industry offer sales, rental and service. But we’ve found that they emphasize one and sideline the rest. At Badger, we’re passionate about all three: Rental, Sales AND Service. 

There is no “one size fits all” for our customers. Our accomplishments are only determined by YOUR success.  Our goal is not just a quick one time sale but a solid relationship with our customers.

If renting is better for you in the long run, we’ll let you know. If a machine you’ve rented or purchased from us needs service, we’ll make the repairs. And if purchasing is your best route, you can trust that you’ll work with the same salesperson throughout your relationship with us.

We sell what we rent, and service what we sell!


Our friendly, motivated and knowledgeable staff are at the core of who we are. We adapt our solutions to match your individual needs and simply:


At Badger Contractors Rental and Supply, we’re proud of our foundation as a family-owned contractor supply company. 

Our staff have been with us for many years — most for 20 years or longer. While big box and national chains continue to come to Madison, our loyal customers choose us for our dependability, hard work ethic, and commitment to their success. 


With stores in Madison and Janesville, we’ve proudly served the greater Dane County area since 2002 and the Rock County area since 2008.  At our stores, you will find a showroom with quality construction equipment and supplies, a stocking parts department, a fully equipped service department and a reliable, dependable and diverse rental fleet.  

In Madison, find us at 1501 Gilson Street, located just off Park Street, where our family has been renting and selling construction equipment and supplies for over 60 years.

In Janesville, we’re just off Hwy 51.

Learn more about the community we have served for over 6 decades here: Visit Madison Wi 

Extra Precautions During COVID-19

Our staff follow all local guidelines and mandates regarding mask-wearing and social distancing. (While we still prefer handshakes, we know they’re not always possible!) Our maintenance crew disinfects all equipment when it is serviced. And contactless payment options are available. We continue to deliver rental equipment as usual, for a small fee.

As a supplier to essential businesses, we have remained open and will continue to do so.